It’s been said before, but video is one of the more effective and powerful marketing tools for business in this day and age.
If you’re constantly wondering how to translate what your business is doing in a way that’s easy for your prospects to understand, one option is to go with an animated explainer video.
Unique Problems
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Animated explainer videos are often used to target a single unique problem, and are typically presented in a cartoon style.
They absolutely need to be fun to watch and engage the reader within 10 seconds.
This ensures that they watch the entire video and remain on your site.
An animated explainer video usually lasts around 60-90 seconds, and is often used by sales, marketing, and for landing pages, social media, video websites, and business presentations.
You should look at using your animated explainer videos as part of your overall SEO strategy to increase the visibility of your website.
Of course, they’re your videos, so you can use them wherever you want, such as in an email campaign.
Attention Spans
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While there are numerous ways to use an explainer video when marketing your business, there are basic principles you should adhere to when creating them.
One main principle you need to take into account is the fact that people\s attention spans are getting shorter, which is why you shouldn’t make your video too long.
A Simple Message
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The script for the video should be clear and not include anything that doesn’t need to be there.
And the message should be direct and easy to understand.
If you don’t have a lot of experience with writing video scripts, you could always enlist the services of a professional scriptwriter.
The script is more important than the design, animations, and visuals.
Even the best designs and animations can’t save a poor script.
Custom, Bespoke Designs
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There are numerous factors you should consider when it comes to making an exceptional explainer video, such as the use of bespoke animations, illustrations, and designs.
If you create custom animations and graphics from scratch, then you aren’t risking cheapening your brand.
That’s why if you outsource your videos, you should choose a company that offers 100% bespoke animations, illustrations, and graphics.
A quality company will do it all, including backgrounds and character designs.
A bespoke video allows your business to stand out.
Visitors often recognize a video that looks like one they’ve seen before on other websites.
Certainly, there are companies that offer the ability to create your videos using stock backgrounds and characters etc., with a drag-and-drop feature, but the same problem applies.
They will also look familiar to many of your website visitors, which isn’t what you want.
You should look to do all you can to make you and your business different and stand out from the competition.
There’s no shortage of companies offering explainer videos as a service, so make sure you do your homework, and check examples of previous work, along with testimonials from past clients.
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This is the view we take. It generally takes a lot of effort to create a good training video – and that means money and/or a lot of time. We create videos which can be used for training and offer them on a subscription service. That means you don’t have to invest a lot of money and you can always unsubscribe if you no longer wish to use the videos.
In other words, we do all the heavy lifting.
As our name ‘what you need to know’ suggests, we focus on the content that everyone needs to know. This can easily be supplemented with extra content e.g. a PDF with localised information.
We believe this offers the best of both worlds – little money – a lot of video and a flexible solution.
You can see all our videos in full on our showreel page https://whatyouneedtoknow.co.uk/showreel/