Movie trailers for The Flash and Fast X are going to debut at the upcoming Super Bowl LVII as most people expect quite a spectacle on the night. Deadline reports that there are also several other movie titles on the lineup of trailers to be aired during the event.
DC Studios’ The Flash has had its most circuitous run towards actually arriving in the theatres. Literally, for years, it has been scheduled and rescheduled, delayed, and then repatched up. We even think it’s equivalent to two movies already. For a while, people started to wonder if it’d actually see the light of day at all.
Fast X has had its own set of challenges that it has evidently overcome. From a change of director to production costs, it was able to pull through and now, we hear the trailer zooms in on the Super Bowl for the first time.
The Flash And Fast X Uses Super Bowl As Advertising Springboard
READ MORE: Reacher Star Alan Ritchson Cast In Fast 10
Definitely, both movies need the assured high-impact exposure that the Super Bowl can offer. On February 12, Fox will telecast the football bout between Kansas City Chiefs and Philadelphia Eagles.
Viewer count is expected to be within the range of last year’s 112 million and things are looking to indicate that it will be considerably more this year. As such, companies grab this opportunity to showcase their newest project and film studios have the same mission.
The exposure does not come in peanuts too. Reports say that companies need to shell out $7 million for an advertising spot that will run for only 30 seconds. A pretty steep charge to secure ticket sales. Plus, some trailers run for more than that amount of time.
Thus, as the case may be for the House of Mouse, the bill is going to be hefty. Mickey is reported to take spots for Disney’s The Little Mermaid, Pixar’s Elemental and perhaps Lucasfilms’ Indiana Jones and the Dial of Destiny, not to mention Marvel Studios’ Ant-Man and the Wasp: Quantumania and The Marvels.
With five titles approximately running about a minute and a half each, that would take over $105 million just for advertising.
Nevertheless, studios want exposure as people are expected to talk about the game even weeks after. The trailers can ride on the retention and recall of the event. There is even a fraction of the audience who are watching for the trailers and other ads. It’s no secret that many award-winning advertising campaigns take the Super Bowl route too.
Deadline points out that last year’s Doctor Strange in the Multiverse of Madness got one of the biggest slices of the box office pie, and that a huge factor of that is its trailer also being the most-watched spot from the big game.
Because it launched its full trailer during the Rams vs Bengals game, people kept talking about the trailer even days after the event. These translate to ticket sales which is, of course, the main objective of a trailer.
The Flash And Fast X Launches Trailer At The Super Bowl
Credit: Universal Pictures
READ MORE: Did Justin Lin Leave Fast X because of Vin Diesel?
If there is a movie that will need that kind of boost, it would have to be The Flash. Even though the movie has Ezra Miller, whom people aren’t exactly happily fond of lately, as lead, DC Studios needs to release the movie.
It is the movie that will make the rest of the projects that, the newly appointed co-CEOs, James Gunn and Peter Safran, have on their slate. Chapter One: Gods and Monsters will have a hard time happening if the scarlet speedsters movie doesn’t arrive in theatres.
Warner Bros Discover CEO David Zaslav even attests that the movie is great. Gunn also commends director Andrés Muschietti and declares that the director has more projects with DC Studios down the line.
Meanwhile, Universal Pictures is readying the final leg for Vin Diesel’s Fast X with Louis Leterrier at its helm. The movie is the first half of the franchise’s final story. With plans to end it at Fast and Furious 11, the plot still remains unknown. Because of this, fans are very curious as to what Fast X has in store. The movie will open on May 19, and the Super Bowl spot will fast-track the promotions for the franchise as a whole.
What do you make of this news? Are you looking forward to seeing these trailer spots as much as watching the game itself? Let us know your thoughts in the comments below.
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