Netflix has purchased the animation studio, Animal Logic Entertainment, which is the team behind the Lego Movies, Peter Rabbit and The Legend Of The Guardians. Just the other day, we were debating the suggestions that Microsoft was looking to acquire Netflix. However, it seems Netflix has been doing some acquiring of their own.
Animal Logic Entertainment hasn’t only worked on animated movies, however. They also did work on a number of Marvel movies such as Guardians Of The Galaxy Vol. 2, Captain Marvel and Avengers: Age Of Ultron. They have offices in Canada and Los Angeles, and the studio’s main headquarters are in Sydney, Australia. We still don’t know how much Netflix acquired the company for.
It was also revealed that the studio would continue to operate under its brand name, and CEO Zareh Nalbandian will still be charge. This acquisition will seriously boost the animated releases and quality of films on the platform, and add ever closer to the goals of competing with Disney.
Netflix buys Animal Logic Entertainment – an animation studio
Credit: Warner Bros. Pictures
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Netflix hasn’t been doing all that well over the past six months. The streaming platform’s subscriber numbers have been falling worldwide and the company now has a reduced stock price as a result. Although in the past quarter this subscriber count surpassed expectations, most likely due to the release of the fourth season of Stranger Things, and this news will certainly help bring in subscribers.
The company announced last month that they are also going to be releasing live streaming content for the very first time. This live streaming content will range from stand-up comedy shows to unscripted shows that are all in development as we speak. This will be an interesting new venture for Netflix.
Has Netflix done some good business?
Credit: Netflix
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This acquisition will support Netflix’s ambitious animated film slate, building on films like Academy Award-nominated Over the Moon, Academy Award-nominated Klaus and the recently released The Sea Beast. This new announcement builds on an already strong partnership between the two companies, with a full slate of films across Animal Logic’s Sydney and Vancouver studios including The Magician’s Elephant, directed by Wendy Rogers, and the recently announced The Shrinking of the Treehorns, directed by Ron Howard, for Netflix.
“Netflix has been investing in animation over the past few years and this furthers our commitment to building a world-class animation studio,” said Amy Reinhard, Netflix Vice President of Studio Operations. “Animal Logic is a leading animation studio with innovative technology that will strengthen our existing business and increase our long-term capacity in the animation space, so that we can better entertain our members around the world.”
The perfect next chapter for Animal Logic
CEO and co-founder Zareh Nalbandian, had this to say about the acquisition:
After 30 years of producing great work with great people, this is the perfect next chapter for Animal Logic. Our values and aspirations could not be more aligned with Netflix, in working with diverse content makers, producing innovative and engaging stories for audiences around the world. Our collective experience and talent will open new doors for all our teams and will empower a new level of creativity in animation.
“The strength of our partnership across a number of projects is testament to our shared creative vision,” said Animal Logic’s COO Sharon Taylor. “Solidifying our future together felt like a mutually beneficial, natural progression and I am so excited to continue to build on our success together.”
What do you make of the news? Do you think Netflix did some good business by purchasing Animal Logic Entertainment? Let us know in the comments below, we’d love to hear from you.
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