After a tumultuous 18 months in which we saw wide-spread criticism to studios such as Warner Bros. Pictures for putting films directly onto HBO Max and streaming services, it finally seems as though things are going back to some kind of normality – well, for Disney at least…
Along with in some instances cancelling films from theatres altogether, there was no studio that had more negativity than Disney.
The House Of Mouse has been the biggest box office generator of recent years thanks to their Animation division, Pixar, Star Wars and Marvel properties pushed Black Widow and Cruella to Disney Plus alongside cinema releases.
They also cancelled Soul from a theatrical release in the UK, right at a time when cinemas needed the potential revenue and audiences to return last November.
Shang-Chi And The Legend Of The Ten Rings has had huge success for Disney
Credit: Marvel Studios
Read more: DCEU Fans Are Already Calling Zack Snyder’s Justice League A Huge Success
However, swayed by the huge success Shang-Chi and the Legend of the Ten Rings saw in its opening weekend taking $90m worldwide, and Black Widow’s pandemic performance…
The studio has committed to showing the reaming slate for 2021 exclusively in cinemas first. Such a welcome boost to cinemas around the world, not just the UK or US.
Eternals, the next release in the Marvel Universe will release for 45 days in cinemas only, before heading to Disney Plus.
West Side Story, directed by Steven Spielberg will release similarly for 45 days before heading to the streaming platform.
The animation Encanto, a musical adaption will play for 30 days in Cinemas before releasing on Disney Plus which will be warmly received by audiences and operators alike.
The confirmation also will raise box office revenue expectations for each film and look to kickstart and build up the momentums the box office lost due to Covid-19 lockdowns.
ScarJo Not Happy with Disney
Credit: Marvel Studios
Read more: Shang-Chi Still Hasn’t Got A Chinese Release Date
One person who may find the news infuriating will be actress Scarlett Johannsson who is currently in the midst of a lawsuit with Disney due to the release schedule for Black Widow.
She alleges her contract guaranteed her theatrical bonuses which were unceremoniously prevented due to their Disney Plus release to which, she wasn’t consulted around.
What do you make of the news?
Is this good news or would you prefer to watch new releases at home?
Let us know in the comments below.
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