Out of all movies released in 2022, Disney actually lost over $300M in its full-length animated features, Lightyear and Strange World. Many things have changed for the movie industry, especially during the peak of lockdown restrictions in favour of health protocols. Streaming services popped up and spread on a global scale.
While factors have affected the behaviour of theatre moviegoers, certain expectations are still prevalent and are determining points to a movie’s success. The story, the presentation, the cast and then the marketing have always been factors for a film’s success. One or two of these failures will also equate to the movie subjecting the production company to inevitable failure.
Unfortunately for Disney, two of its animated movies did not fare well in 2022. With just Lightyear and Strange World, the two movies shot off more than $300M from the House of Mouse’s pockets.
Disney Lost Over $300M From Lightyear and Strange World Last Year
READ MORE: Marvel Head, Ike Perlmutter, Fired By Disney
According to Deadline’s top movies that bombed last year, Disney could possibly be considered as the one company that lost the most.
Because theatres are getting more active and operations back to the levels during pre-pandemic times, records can be collected listing which movies did the best at the box office. Together with this search, it will also present the film that did not perform very well during their run.
The five movie titles at the bottom of the box office list are:
- Strange World from Walt Disney Animation with a recorded loss of $197.4M.
- Amsterdam from New Regency and Disney with a recorded loss of $108.4M.
- Lightyear from Pixar and Walt Disney with a recorded loss of $106M.
- Devotion from Black Label Media and Sony with a recorded loss of $89.2M.
- Babylon from Paramount with recorded loss of $87.4M
Disney Lost Hundreds Of Millions From Lightyear and Strange World
READ MORE: Disney Is Being More Cautious With Future Star Wars Movies
The two movies’ screenplays were heavily criticised. But both films also presented lessons learned from what Disney lost. Even though the Clades and the Space Rangers didn’t bring in the bucks, Disney realised that Strange Worlds could be a strong IP for streaming. The company also got to reflect on its marketing practices for Lightyear.
Alongside fellow 2022 movies Turning Red and The Bob’s Burgers Movie, Disney gets half excellent and half not-so-good for the year. Hopefully, for the upcoming films, especially those sequels announced, Disney will get more attuned to story expectations and align the product with the marketing efforts. Otherwise, we’ll just be seeing them again at the bottom of the list.
What do you think about records indicating Disney lost more than $300M from Lightyear and Strange World? Let us know your thoughts in the comments below.
What do you make of this story? Let us know in the comments below or on our Facebook, Twitter or Instagram pages! And if you enjoy listening to film podcasts, why not check out our podcast, The Small Screen Podcast, wherever you get your podcasts!
There are no comments
Add yours